BID Thrilled To Fully Fund New Street Art Project To Take Pride In Harrogate Town Centre
The BID is delighted to deliver a new street art project to improve a key town centre location and take pride in Harrogate.
The new street art located along Cheltenham Road in Harrogate town centre.
The Business Improvement District (BID) has fully funded the new artwork along a bare wall on Cheltenham Road, close to the entrance of one of the town centre’s most popular multi-storey car parks, Jubilee – used by hundreds of people every week.
The new art has been designed to welcome people into the town centre, with the phrase ‘Welcome to Harrogate’ and a creation for each letter representing a well-known aspect of the North Yorkshire town and its heritage – including spa waters, wellbeing, floral, afternoon tea, the local football club and more.
Bethany Allen, Operations and Projects Executive at Harrogate BID, said: “We’re very pleased to deliver yet another street art project to spruce up our town centre and ensure it remains a must-visit destination.
“We know just how important creating the best possible first impression is and artwork installations such as this are essential in doing so, so enhancing areas that require improvement is a priority for us.
The new street art located along Cheltenham Road in Harrogate town centre.
“We continue to take pride in our place and work hard to maintain Harrogate’s reputation as the jewel in Yorkshire’s crown.”
The BID team were pleased to work alongside local artist Tom Tommings to create the magnificent new artwork for the installation.
The BID team has further proactive plans for new installations and other public realm campaigns throughout the rest of the year, with details set to be announced over the coming months.
Taking pride in Harrogate is a key aspect of the BID’s overall Business Plan, put in place to ensure the town is safe, clean and welcoming for all. The team continue to work hard to strengthen the environment for businesses, residents and visitors.
If you have any questions on Harrogate BID’s public realm schemes, or any other campaigns, please email the team on info@harrogatebid.co.uk or visit the website.
